A few things are changing, but our vision is the same.

We imagine a world in which babies live a healthy, happy, and radiant life, and maximize their potential through our products, people, partnerships, and actions.  

Copyright © 2020 Green Sprouts., Inc. All rights reserved.

We are uniting our brands!

social media

Our social media handles have been updated to @greensproutsbaby! Be on the look out for new, exciting content. 

logo

We believe that Buddy, the radiant sprout, better reflects our company's vision and purpose to help babies grow healthy and happy. 

website

We've redesigned our website with a lighter, more modern look and feel. You can find us at greensproutsbaby.com

contact info

You can now reach our Customer Care team at contactus@greensproutsbaby.com.

FOR  IMMEDIATE  RELEASE

International  swim  and sun wear  baby  brand,  i play®,  announces  rebrand to  green  sprouts®

Unified  brand  reflects  mission  to  offer a  full range  of  trusted  everyday  baby  essentials.

January  2,  2020

Asheville, NC–i  play.®,  a  leading international  baby  product  and  lifestyle  brand,  today  announced  the company’s  rebrand  from  i  play.®  to  green  sprouts®.  The  company’s  swim  and  sun  wear line  will  integrate with  its  feeding  and  wellness  line,  green  sprouts®,  under  one  unified  brand  name  and  message  to cohesively  focus  on  providing  a  full  range  of  healthy,  trusted,  and  proven  everyday  baby  essentials  for whole  development.  As  part of  the  rebrand,  parent  company  i  play.,  Inc.,  reincorporated  as  Green Sprouts,  Inc.  earlier  in  2019.

The  new  branding  includes  the  reimagined  green  sprouts®  logo  with  Buddy,  the  sprout  mascot, appearing  more  radiant,  active  and  fun,  to  represent  the  company  vision  for  babies  to  learn,  explore, and  thrive  as  they  grow  to  maximize  their  potential.  The  familiar  green  sprouts®  main  color  palette  is refreshed  with  playful shades  of  green,  accompanied  by  a  vibrant  accent  color palette,  to  emphasize  the healthy  and  happy  development  of  children.  A  redesigned  website  provides  a  fresh  and  enjoyable navigation  and  shopping experience  for  consumers.

Along  with  its  established  baby  care  line,  green  sprouts®  will  continue  to  provide  the  same  beloved  swim and  sun  wear  from  the  i play.®  line  that parents  have  come  to  trust  for  their  babies  and  children.  To streamline the transition,  consumers  and  retailers  can  expect to  see  a  combination  “i  play®  by  green sprouts®”  logo  on  swim  and  sun  wear  product  packaging  and  collateral  throughout  2020  and  2021,  with a full transition  to  “green  sprouts®”  by 2022.  

“Uniting our  brands  under  green  sprouts®  more  effectively  communicates  our  mission  to  provide  a  wide range  of  safe  and  practical  products  for a  child’s  whole  development.”  said  Becky  Cannon,  President  and Founder  of  Green  Sprouts,  Inc.  “We  will  remain  the  familiar and  trusted  brand  loved  by  parents  and babies  for  38  years,  with  a  unified  voice  and  visual  identity  to  share  our  vision,  products,  and  parenting resources.”

Since  1982,  the  family-owned  and  -operated  company,  Green  Sprouts,  Inc.,  has  closely  collaborated  with customers  and  suppliers  to  provide  baby  products  that  support  whole  development,  along with resources  for parenting  naturally.  The  green  sprouts®  family  of  brands  includes  i  play.®  by  green  sprouts® baby  wear,  green  sprouts®  baby  care,  and  grow  healthy.  grow  happy. ®  the  whole  baby  resource. Visit  greensproutsbaby.com  to  learn  more  about  green  sprouts®  full line  of  baby  and  toddler  products and  resources.

Press Release

For inquiries and additional information,

please contact press@greensproutsbaby.com.